I help marketing teams launch targeted campaigns that convert technical buyers, without burning out your team or wasting budget.
Selling complex solutions to technical buyers is hard.
Doing it with a lean team? Even harder.
Coordinating multiple campaigns and getting to the right decision-makers feels impossible.
You need to disrupt, but with a budget that will never match the biggest players.
It’s hard to find partners to execute bold ideas while maintaining a professional tone.
Plenty of consultants make plans. I also help you launch the campaigns that work, and find ways to make them better over time.
JP Demas
VP of Marketing
Heather gives me complete confidence we are on the right path. She stepped in seamlessly, playing an instrumental role in product launches and campaign execution. She consistently delivered results while ensuring everyone was aligned and informed.
Shelby Marttala
Sr. Marketing Manager
She totally turned our marketing efforts upside down—in the best way. She brought clarity and strategy that helped our small team stay focused, confident, and excited. She's one of the best marketers I’ve worked with.
Anthony Annibale
VP of Strategy
Heather knows how to bring structure to complex go-to-market challenges. She blends strategic insight with hands-on execution and always keeps the customer at the center.
Lynne Lowry
SVP, Business Development
Heather’s ability to translate strategy into execution efficiently and creatively sets her apart. She delivered a targeted account-based marketing campaign that was both actionable and impactful. It’s no surprise I was eager to work with her again.
Kristi Flores
Chief Marketing Officer
Heather helped tremendously during a time of transformation and high-pressure delivery. She brings thoughtfulness and expert-level marketing skills to keep us moving fast without sacrificing quality.
Ankush Kaul
President
Heather is a strategic leader who knows how to deliver results. She sees the big picture, gets teams aligned, and consistently drives forward the right initiatives.
Q: What types of campaigns can you help with?
I design and lead integrated, targeted marketing campaigns—whether it’s urgent product launches, building ABM programs, or fixing underperforming paid campaigns. I help you earn sales trust, connect with technical buyers, and build pipeline your team can actually close.
Q: How long until we see results?
Strategy usually takes 4–6 weeks. For campaign execution, you’ll typically see meaningful progress (like improved lead quality or pipeline movement) within 3–4 months.
Q: What makes your approach different?
You get someone who does more than make a plan—I help you build and run it. I align strategy with sales priorities, manage the moving parts, and make sure campaigns actually launch. No dusty decks. No disconnected handoffs. Just smart work that gets done.
Q: Do you specialize in our industry?
I primarily work with B2B companies in healthcare, life sciences, manufacturing, and tech—especially those selling into complex, multi-stakeholder environments. I know how to tailor messaging, content, and campaigns for technical audiences and long sales cycles.
Q: Do you handle everything in-house?
I coordinate all campaign activities to completion using your resources, my trusted network of specialized contractors, or a mix of both. Whatever gets us to the finish line with the best results.
Q: What do you charge?
Strategy projects start at $10,000. Ongoing campaign execution starts at $4,500/month (plus ad spend). You’ll always get a custom scope and pricing based on your goals and team capacity.