I help B2B teams launch targeted marketing campaigns that convert, without burning out your team or wasting budget.
Selling complex solutions to technical buyers is hard.
Doing it with a lean team? Even harder.
Coordinating multiple campaigns and getting to the right decision-makers feels impossible.
You need to disrupt, but with a budget that will never match the biggest players.
It’s hard to find partners to execute bold ideas while maintaining a professional tone.
Plenty of consultants make plans. I also help you launch the campaigns that work, and find ways to make them better over time.
JP Demas
VP of Marketing
Heather gives me complete confidence we are on the right path. She stepped in seamlessly, playing an instrumental role in product launches and campaign execution. She consistently delivered results while ensuring everyone was aligned and informed.
Shelby Marttala
Sr. Marketing Manager
She totally turned our marketing efforts upside down—in the best way. She brought clarity and strategy that helped our small team stay focused, confident, and excited. She's one of the best marketers I’ve worked with.
Anthony Annibale
VP of Strategy
Heather knows how to bring structure to complex go-to-market challenges. She blends strategic insight with hands-on execution and always keeps the customer at the center.
Lynne Lowry
SVP, Business Development
Heather’s ability to translate strategy into execution efficiently and creatively sets her apart. She delivered a targeted account-based marketing campaign that was both actionable and impactful. It’s no surprise I was eager to work with her again.
Kristi Flores
Chief Marketing Officer
Heather helped tremendously during a time of transformation and high-pressure delivery. She brings thoughtfulness and expert-level marketing skills to keep us moving fast without sacrificing quality.
Ankush Kaul
President
Heather is a strategic leader who knows how to deliver results. She sees the big picture, gets teams aligned, and consistently drives forward the right initiatives.
Q: What types of campaigns can you help with?
From product launches, new market entries, and targeted ABM programs to ongoing demand gen and paid ads, I design and launch campaigns that connect with technical buyers and build pipeline your team can actually close.
Q: Do you specialize in our industry?
I primarily work with B2B companies in healthcare, life sciences, manufacturing, and tech—especially those selling into complex, multi-stakeholder environments. I know how to tailor messaging, content, and campaigns for technical audiences and long sales cycles.
Q: Do you handle everything in-house?
I coordinate all campaign activities to completion using your resources, my trusted network of specialized contractors, or a mix of both. Whatever gets us to the finish line with the best results.
Q: What makes your approach different?
You get one point of contact who develops your strategy AND makes it happen. No expensive strategy decks that collect dust, campaigns that miss the big picture, or disconnected vendors you have to micromanage.
When you work with me, you get:
A marketing strategy targeting ideal prospects that fits your aspirations (and budget)
Thoughtful, integrated campaigns that support your larger business objectives (finally)
Creative that punches above your weight
Full-service campaign management with flexible options
Regular performance reviews and strategy adjustments based on data
Q: What do you charge?
Strategy projects start at $10,000. Ongoing campaign execution starts at $4,500/month (plus ad spend). You’ll always get a custom scope and pricing based on your goals and team capacity.
Q: How long until we see results?
Strategy usually takes 4 to 6 weeks. For campaign execution, you’ll typically see meaningful results within 3 to 4 months.