Heather Rold Marketing
Heather Rold Marketing
Heather Rold Marketing

Order up a marketing strategy that works — and the work to make it happen

Order up a marketing strategy that works — and the work to make it happen

Get an expert marketing strategy, on-the-ground campaign management, or both. Customized to you.

Marketing results. For healthcare and tech.

Marketing results. For healthcare and tech.

Nobody has a harder time making marketing work than complex B2B sellers.

Nobody has a harder time making marketing work than complex B2B sellers.

You make something complicated, for buyers wary of overt marketing.

Coordinating multiple campaigns and getting to the right decision-makers feels impossible.

You need to disrupt, but with a budget that will never match the biggest players.

It’s hard to find partners to execute bold ideas while maintaining a professional tone.

Introducing Strategic Marketing & Campaign Management

Introducing Strategic Marketing & Campaign Management

Are you launching a new product, expanding into a new market, or just need more qualified opportunities? Together we’ll figure out (and exploit) the angles and places where you stand out to the right customers.

Expert Strategy

Expert Strategy

Personalized go to market plans and campaign strategies based on your strengths, resources, and goals.

Personalized go to market plans and campaign strategies based on your strengths, resources, and goals.

Executed Flawlessly

Executed Flawlessly

One point of contact (me) coordinating everything from ads and emails to webinars and content to turn plans into qualified leads.

One point of contact (me) coordinating everything from ads and emails to webinars and content to turn plans into qualified leads.

Measurable Results

Measurable Results

Custom scorecards and dashboards to track KPIs so you know exactly how your marketing investments are performing.

Custom scorecards and dashboards to track KPIs so you know exactly how your marketing investments are performing.

What others are saying

What others are saying

kristi flores
kristi flores

Kristi Flores

Chief Marketing Officer

“At a time when we were transforming but still delivering at a high-standard and speed, Heather helped tremendously. She is thoughtful, so organized and an expert Marketer.”

Anthony Annibale

VP of Strategy

“Heather's depth and breadth across several marketing disciplines set her apart. She's been in the trenches and held leadership roles in digital, product marketing, content, and brand, so can craft cohesive GTM strategies that consider the synergy of all those elements.”

JP Demas

VP of Marketing

"Heather's ability to communicate effectively, work reliably, and influence action at every level of the organization was nothing short of remarkable. She consistently delivered results while ensuring everyone was aligned and informed."

Shelby Marttala

Sr. Marketing Manager

“Heather created a clear vision and marketing strategy that helped us focus our time on projects that would have the biggest impact on the business. We went from being overwhelmed, to feeling confident, inspired, and excited.”

Things you may still be curious about

Things you may still be curious about

Q: How long until we see results?

Strategy development takes 4-8 weeks. Campaign execution usually shows meaningful results within 3-4 months of consistent execution.

Q: What makes your approach different?

You get one point of contact who develops your strategy AND makes it happen. No expensive strategy decks that collect dust, campaigns that miss the big picture, or disconnected vendors each focused on just one area of marketing (like paid spend).


When you hire me, you get:  

  • A marketing strategy targeting ideal prospects that fits your aspirations (and budget)

  • Thoughtful, integrated campaigns that support your larger business objectives (finally)

  • Creative that punches above your weight

  • Full-service campaign management with flexible options

  • Regular performance reviews and strategy adjustments based on data

Q: Do you handle everything in-house?

I coordinate all campaign activities to completion using your resources, my network of specialized contractors, or both.

Q: What do you charge?

Strategy starts at $12,000. Campaign execution starts at $7,500 per month (plus ad spend).

Ready for marketing campaigns that work?

Ready for marketing campaigns that work?

Stop wasting resources on disconnected marketing activities. Get a solid campaign strategy and dedicated management that delivers qualified leads to your sales team.

Heather Rold Marketing
Heather Rold Marketing

© 2025 Heather Rold Marketing Inc