I plan and run your demand gen and digital marketing, from strategy to execution to reporting. You get a part-time senior marketer to build pipeline and support your business goals.
Trusted by healthtech, medtech, and SaaS teams.
Marketing complex solutions to technical
buyers is hard.
Doing it with a lean team? Even harder.
Coordinating multiple campaigns and getting to the right decision-makers feels impossible.
You need to disrupt, but with a budget that will never match the biggest players.
It’s hard to find partners who can come up with a bold idea and run with it, without you micromanaging every step.
How I work
Start fast, test in sprints, and keep what works.
01
Onboarding
Get up to speed fast
I interview your experts and gather what already exists: decks, customer stories, call transcripts, past campaign results. That becomes a context kit, one organized source of truth on your product, buyers, and messaging, that I use with my AI tools.
02
Strategy
Start with the business goals
If you have a marketing strategy, I run it. If you don’t, I build one tailored to your audience, business strategy, and internal realities. Either way, you get a short list of what to test first (quick wins, foundational fixes, and a few bigger bets) and my recommendation on channel mix and budget.
03
Execution
Experiment to see what works
I can run integrated marketing campaigns, ABM programs, paid search and LinkedIn ads, SEO and AI search, content, and website optimizations. Each idea gets executed as a short experiment built to answer a question: does this audience respond, does this message land, does this channel earn its budget?
I do the work myself, bring in specialists when a project needs one, and coordinate with your team and any agencies you already use. Everything reaches you ready to review and sign off.
04
Reporting
Focus on outcomes
Agencies tend to focus on platform clicks and impressions. I optimize for pipeline and your business goals. Custom reports and live dashboards keep progress transparent. Weekly check-ins and monthly reviews focus on what’s working, what isn’t, and what to try next.
05
Keep it going
Keep it running, or hand it over
I build systems and workflows, using AI where it makes the work better, faster, and cheaper. Once a program proves itself, I can keep running it, or hand the playbook, the systems, and the context kit to your team so they can run it themselves.
Free demand gen audit
Get recommendations on what to test first.
Give me your company details. I’ll review what’s publicly available, and send back personalized quick wins and bigger campaign ideas to try.
What clients say
Why teams bring me back again (and again).
About me
Hi, I’m Heather Rold.
I’ve spent 18+ years in B2B marketing for companies selling complex products and services to technical buyers with large buying committees.
Now I work with B2B teams as a fractional marketing director, bringing the ideas and doing the work. On each engagement, I own the projects from plan to launch. Your team stays focused on their own priorities, and I bring them in where their input or approval matters. I join the meetings that need me, but spend most of my time executing the plan we agreed on.
18+ years in B2B marketing
Healthtech, medtech, and SaaS
Marketing strategy + execution
Demand gen, ABM, and digital marketing
Connect on LinkedIn
Pricing
What it costs.
Ongoing
Starting at
$5,000/month
For teams that want a marketing director to plan and run their demand gen and digital marketing, month to month.
Strategy
Starting at
$10,000
For teams that need a marketing strategy built and tied to their business strategy, with a recommendation on channel mix and budget.
Every engagement gets a custom scope based on your goals and your team’s capacity.
Book an intro call.
Tell me what you’re working on, and we’ll see if I’m the right fit.
Prefer to skip the form? Schedule time with Heather →